Marketing at Work 1 Chancel Road, Thurcaston Park, Leicester LE4 2WF
0116 235 5330 / 07738 235 030
© Marketing at Work 2010
CUSTOMER RELATIONSHIP MARKETING (CRM)
Successful customer retention starts with the first contact you have with a customer and continues throughout the entire lifetime of your relationship.
Customer retention refers to the percentage of customer relationships that, once
established, your business is able to maintain on a long-
It is a major contributing factor in the net growth rate of small businesses.
For example, if your business increases the number of new customers by 20 percent in a year but retains only 85% of your existing customer base you will have a net growth rate of only 5 percent (20% increase less 15%decrease).
But with Marketing at Works assistance your company could triple that rate by retaining 95 percent of its clients.
Discover how Marketing at Work
can help your business to flourish
call Leicester based marketing agency Marketing at Work
0116 235 5330